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  1. It appears that Microsoft is on a role lately. I'm not surprised at all. Xbox has dropped a ton of exclusives yet, but they are dominating on delivering pure value to their consumers. Xbox is simply more efficient in delivering pure gaming value to its consumers than Nintendo or Sony. The numbers are now starting to support this. But this is just the tip of the iceberg. Come November popular opinion is going to start supporting this viewpoint as well. As long as Starfield is playable and not a bugfest like Cyberpunk's launch was, the game is going to do wonders for the Xbox brand. It's going to bring Xbox to the front of casual gamer's minds. I know I've said this before but I'm going to keep on saying it. I think people are really underestimating the word of mouth marketing advantage that Xbox has with gamepass. By creating an ecosystem of 20 million plus that will have access to your exclusive first party titles on day 1. In this day and age, with social media, that is a ton of social shares on day one. Youtube, Twitter, Twitch, Tik Tok and all the rest are going to light up DAY 1 with millions of gamers sharing their experiences talking about this boss, or this gameplay feature or this cool moment, or that wild character, and its going to snowball. This will happen every single time they release a AAA exclusive. And people are going to be standing around wondering how did this happen. If I were Xbox right now, I would be working on introducing features to my online infrastructure to make it as simple and quick as possible to share a video or photo of my online gamine experience on social media. Source
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